Entrepreneurial Attorney Nation - Bert Diener - 4iiz Interview
Play • 56 min

In the latest installment of Entrepreneurial Attorney Nation, Rich sits down with Bert Diener, Founder and Owner of 4iiz, to discuss overcoming challenges along the path to grow your business. At 4iiz, Bert spends his time focusing on law firm data collection and real-time reporting systems.

Listen as Rich and Bert unpack a hanful of key conversation points including internal systems, the importance of perspective, developing concrete goals, and so much more!

Sit back, relax, and enjoy another thought-provoking conversation that's bound to leave you considering elements within your own business practices.


1:04: Background information on Bert Diener and 4iiz

8:45: The importance of perspective  

15:20: Identifying fixable elements within your firm in order to help you grow

17:28: The importance of developing concrete goals

20:37: Beginning to replace yourself in your business by bringing on new hires

24:00: Bridging old ways and incorporating new ways of to build firms

25:28: Systems stage introduction and the importance of tracking data

31:28: Recognizing when to fuel your systems more

37:07: The joy of watching your firm grow and recognizing your success

41:00: The leverage stage and staffing the right people

45:00: Never take shortcuts

47:05: You must master your business along with your practice

51:10: Three primary questions to ask yourself as you go through the stages

54:16: Closing remarks

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