In the newest installment of Entrepreneurial Attorney Nation, Richard sits down with Travis Lee, Co-Founder and President of 3D Mail Results, to explore the importance behind finding the correct direct mail strategy for your law practice.
Packed full of enlightening information, Travis and Richard's conversation includes methodologies behind not only developing the direct mail content, but also ensuring it's opened.
So sit back, relax, and get your notepad ready for an episode packed with useful tools!
01:04 - Show introduction and overview on today's discussion
03:09 - A look into Travis Lee and his history
06:09 - Ensuring direct mail success in three steps
12:00 - What offers work for attorneys
20:00 - Benefits of lead generation and choosing the right method for ensuring readership
25:19 - The importance of timing
30:37 - Examples of mail pieces from Travis’s clients
36:31 - Strategies to get your direct mail opened
43:50 - Writing the correct copy to influence action
46:20 - Some examples of 3D Mail Results content
53:35 - How to creatively expand reach to your demographic on mail content
55:30 - A look into Rich’s mail content
1:01:00 - Overview on direct mail and how to reach Travis for more information
1:09:58 - Final remarks and show closing
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