The EMJ Podcast With Matt Hepburn
Matt Hepburn
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This is a call to all current and aspiring entrepreneurs.
How you market your business can be the difference between whether or not you succeed online!
But don’t worry, we're here to help with current strategies, tips, and tricks that you can apply to your online business or business idea.
This is The EMJ Podcast with your host, Matt Hepburn.
The EMJ Podcast provides weekly interviews, every Wednesday morning.
Entrepreneurs and business leaders share their aha moments and breakthroughs around their business and online marketing.
Available episodes
Newest first
Oldest first
6 days ago
Gary Spagnoli – Zen Anchor Digital Interview
Gary Spagnoli is the founder and CEO of Zen Anchor Digital. Gary has been providing strategy, account management, automated ad scripts, and analytics support for companies for over 10 years.
Zen Anchor is a Google Partnered Meta/Facebook Partnered agency that provides profitable SEO and PPC marketing solutions for lead-generation-focused companies.Resources:
LinkedIn: https://www.linkedin.com/in/garyspagnoli/
Website: https://zenanchor.com/
Zen Anchor Jobs: https://angel.co/company/zen-anchor/jobsBook Mentions:
* Traction – Get a grip on your business - Gind Wickman
* The E Myth Revisited – Why most small businesses don’t work and what to do about it – Michael E. Gerber
* Managing The Professional Service Firm – David H. Maister
Value Drops:
* 4:30 – decided to set up his digital marketing agency in 2013 as a fully remote distributed team – years before the pandemic when jobs went remote.
* 8:20 – Winning more business by having systems and processes in place, selling, and pitching via zoom and video chat.
* 9:53 – Scaling your business – rather than working in your business, work on your business. – Fully documenting your processes and phases of work.
* 19:53 – Advice for new business owners on how to grow new businesses online.
* 26:41 – Gary talks about his aha moments with Zen Anchor.
* 42:05 – Gary talks about his goals for 2023 and the changes he sees for digital marketing.
* 55:10 – What makes Zen Anchor different?
* 57:15 – Gary talks about hiring for new roles
Show Notes:
Questions for Gary:
* Can you provide the listeners with some background on what Zen Anchor is?
* What drove you to create Zen Anchor?
* What are the industries that Zen Anchor caterers too?
* Are there any niches that the business focuses on?
* How much of Zen Anchor’s client base is small to mid-sized companies and how much is enterprise level?
* What differentiates you from others in the space?
* How many members are on your team currently?
* When you formed your business, was it just you, or did you have a team in place?
* How have you been able to grow your business while still working on it?
* What types of growing pains have you had as you scaled your business and grew your team?
* What advice can you give new business owners on how to grow their lead generation?
* What breakthrough moments can you share with our listeners?
* What would you do differently if you could?
* What are your goals for the year / down the road?
See the post at: https://emjpodcast.com/episode/gary-spagnoli-zen-anchor-interview
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Jan 25, 2023
Eli Schwartz - Product-Led SEO Interview - The EMJ Podcast
I am happy to welcome Eli Schwartz a Product-Led SEO expert to
the EMJ Podcast.
In this episode, we get insights from Eli Schwartz on business positioning and strategies that can help your website copy be relevant to online users. Today’s Guest
Eli Schwartz
I am extremely happy to welcome Eli Schwartz a Product-Led SEO expert to the EMJ Podcast.
You’ll Learn
Here are some of the questions I asked Eli:
In the Strategic SEO chapter of your book, you gave some insight into how business
owners with no customers could run a survey to get deeper insights into what
customers wanted.
I was hoping you could tell our listeners about this.
In your book: you talk about Product-Led SEO as “Blue Ocean SEO”
Can you please explain what this is to the audience?
In digital marketing, there is always talk about niching down. Can you please explain how Product-Led SEO does exactly this with customer feedback?
Can you explain how this can shift the direction of the products or services the business is
offering as well as their online content?
For businesses who have content online, how do they adapt to a Product-Led SEO
strategy?
In your tactical SEO chapter, you talked about “Quality Signals” and “Contextual Relevance”
in relationship to backlinks.
Could you provide some more insight into what quality backlinks are in 2023 and the
importance of topical relevance on the referring domain level and page level?
In your book, you talk about attracting links with a PR approach.
Could you please explain what this means to our listeners and how they could take this
approach, and why this is a better approach to most link-building strategies?
I would love it if we could talk a little bit about the end-user experience from queries in
Google the types of content they might expect to find on a website.
How do site owners showcase the correct content and content types for different stages of the buyer’s journey, and how does that all match the user's query on Google?
Can you share some of your breakthrough moments in marketing and SEO?
Did any of these aha moments make you completely shift how you were approaching your
business and marketing?Interview Video
Check out the video of this interview at: https://emjpodcast.com/episode/eli-schwartz-product-led-seo-interview/Resources:
To learn more about Eli, check out his about me page on his website: https://www.elischwartz.co/about.
To learn about Eli’s book on Product-Led SEO, please visit the following page: https://www.elischwartz.co/book.Eli Schwartz BIO
Eli Schwartz is the author of Product Led SEO, and he is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.
Website: https://www.elischwartz.co/
Other Podcasts Eli Has been On: https://www.elischwartz.co/podcasts
LinkedIn:
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Jan 20, 2023
Jeff Coyle Of Market Muse Interview – The EMJ Podcast
I am happy to welcome Jeff Coyle from MarketMuse to the EMJ Podcast. In this episode, we get insights from Jeff Coyle from MarketMuse on business positioning, and strategies that can help your website copy be relevant to online users.
Jeff goes into quality content across your websites, and why each page on a website should have a purpose.Today’s Guest
Jeff Coyle
I am extremely happy to welcome Jeff Coyle a co-founder of MarketMuse to the EMJ Podcast.
Website: https://www.marketmuse.com/
LinkedIn: https://www.linkedin.com/in/jeffcoyle/You’ll Learn
* What inspired Jeff to start MarketMuse?
* Jeff will tell us a little bit about MarketMuse rapid growth, and on the flip side, are there signs that you have seen that indicate you are reaching product market maturity?
* How MarketMuse built an organic content strategy to build trust with the audience?
* How do you handle the fear of the current market disappearing? – Fears in entrepreneurship?
* How do you deal with product ideas that people don't know they need?
* How do you build a support structure away from business?
* What is content efficiency & making sure each piece of copy has a purpose?
* MVPable products
* Pivoting products
* Adaptability across teams by matching value.
* De-siloing content structures.
* How content that does not tie up to the overarching topic and sub-topics of a website can hurt performance.
* Longtail keywords as a thing of the past (without all their supporting content).
Some sub-topics that are discussed:
* Relevance Of Content
* Google E-E-A-T Guidelines
* Google’s Helpful Content Update
* SchemaFor Rich Snippets
Resources
Please don’t forget to visit MarketMuse and take the software out for a test drive.
You can sign up for MarketMuse's free level at: https://www.marketmuse.com/pricing/
You can also book a MarketMuse demo at: https://www.marketmuse.com/book-demo/Interview Video
Check out the video of this interview at: https://emjpodcast.com/episode/jeff-coyle-of-market-muse-interview/
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Jan 2, 2023
Matt Hepburn My Background Story - The EMJ Podcast
In this episode, I provide my background and journey from being a college dropout to a successful enterprise-level marketer.
Your Host:
Matt Hepburn
LinkedIn:
https://www.linkedin.com/in/matthepburnnj/
I have always had the willingness to learn and grow. Change is going to happen to us no matter if we like it or not. Rather than be upset about the change, I embrace it and stay agile for its opportunities.
Here are some of the main topics I go into in this episode:
* You are in the right place
* The goal of the EMJ podcast
* Episode Publishing frequency and day
* College drop-out to blue-collar work
* My transition from blue-collar work to the mortgage industry
* My background in marketing:
* Direct Mail for the mortgage industry
* Recession and transition to SEO
* Consulting with clients and working in an agency
* Transition to enterprise SEO in a corporate environment
* My heart attack story where my heart was blocked 99.99%
* Providing better online marketing information from our guest's experiences.
For more info
Check out this episode at: https://emjpodcast.com/episode/matt-hepburn-my-background-story/.
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