Our guest, Tony Spiteri, is the Vice President of Marketing and Innovation at Olymel the parent company of Pinty's Delicious Foods.
Tony discusses why it makes sense for Pinty's to be the title sponsor of the Pinty's Truck Race on Dirt at Bristol Motor Speedway.
We also find out why live programming is a key to Pinty's marketing success, the importance of grassroots marketing and being where the customer is.
Bonus - Sean Gibbs teaches us what it's like to be a Flagger, the challenges of being colour blind and putting up with Alex and Mark!!
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