Blair and Theresa welcome Nicki Krawczyk to this week’s episode. Nicki shares her story of how being a copywriter has allowed her to do what she wants when she wants, and how it allows her to earn an excellent income while doing it. Listen as she explains her Filthy Rich Writing programs, the importance of writing about what your target audience wants and needs, and focus on their benefit. Nicki spotlights people’s transformations through her programs as people want to know what is in it for them. She shows writers it is not a good thing that writers don’t make money, despite what the status quo says.
About the Guest:
Nicki Krawczyk is a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also teaches people to become professional copywriters and build thriving careers of their own via her website, www.FilthyRichWriter.com, her Comprehensive Copywriting Academy, and her “Build Your Copywriting Business” podcast. For her, being "filthy rich" means having a job you love, being good at what you do, and making great money doing it.
About the Hosts:
Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency. As a pioneer in the industry, she brings more than a decade of experience to her clients, which includes global wellness, entertainment, and lifestyle brands. Blair has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards, and more. She has spoken on national stages and her expertise has been featured in media outlets including CBC Radio, CEOWORLD Magazine, She Owns It, and Thrive Global. Blair is also the #1 best-selling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur. When she’s not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project,” an online community where users share their stories of overcoming life’s most difficult moments.
Theresa Lambert is a High-Performance Lifestyle and Success Coach, Speaker, and Bestselling Author of “Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She founded her coaching and consulting firm, Theresa Lambert Coaching & Consulting Inc., to help ambitious women succeed with more elegance and less struggle so they can lead with focus and nourish themselves to the top. Drawing from her nearly 20 years of experience in the hospitality industry and most recently her 6-year tenure as the General Manager of Nita Lake Lodge she brings both a real world view and proven applicable tools to support her clients. Theresa has been recognized as a business leader in Whistler’s Profiles of Excellence, featured in Thrive Global, Authority Magazine, Hotelier Magazine, and Beyourown, and spoken at Women in Hospitality Leadership events, including Empower Her. Originally from Stuttgart, Germany, Theresa now lives in Whistler, BC where you can most often find her on the golf course in the summer months or relaxing by a fireplace in winter.
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