21 - Scaling from Nothing to Series A in the B2B Space - with Michael Soselia - Director of Growth and Marketing at BibliU
Play • 38 min

Tune in as we chat with Michael Soselia - Director of Growth and Marketing at BibliU.

Bibliu is an EdTech startup that aims to fill the gap in the e-reading and e-distribution higher education market, benefiting a range of stakeholders: students, academics, librarians, publishers and institutions.

Michael is the Director of Growth & Marketing at BibliU. After graduating from the University of Cambridge, Michael joined BibliU to pioneer its growth and marketing activities. Over the last 2 years, his team has enabled the company to grow from $100,000 to $6 million ARR.

In his spare time Michael helps founders create efficient growth, fundraising and operations processes as the Co-founder and CEO at eLeanGrowth. He is documenting that journey on LinkedIn under #eleangrowing

We discuss:

  • Planning for brand development
  • Working with external partners
  • Innovating a stale industry
  • Transitioning from B2C to B2B
  • Building Marketing teams
  • Data-conscious not data-driven
  • What's on the roadmap
  • And much more…

This podcast is hosted by bluedropstudio.com a Digital Marketing & Creative Content Agency based in London, UK

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