Mar 22, 2021
Judi Fox - How To Rock Your Video
Play • 54 min



Judi Fox launched "LinkedIn Business Accelerator" - so everyone can "LinkedIn Like A Fox" because Judi knows first hand how building a strong network and positioning yourself online to receive opportunities can literally change everything in life and business. It changed hers!

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Full Episode Transcript:

Judi Fox - How To Rock Your Video

Jim Fuhs: What’s keeping you from making an impact with video? Are you bringing the energy? How about getting more sales? Or even a job?

Chris Stone: On this episode of Dealcasters, LinkedIn expert Judi Fox takes the stage, grabs the hot mic – and lays out her pillars of how to Rock Your Videos that deliver results.

Jim Fuhs: You don’t want to miss this one! #foxrocks right now!

Jim Fuhs: So let's introduce the one, the only amazing Judi Fox.

That's right. That's right. There we go.

Judi Fox: We've been put them on top of the LinkedIn hat. So I could say I was LinkedIn like a Fox when I went to conferences. Wow.

Jim Fuhs: That was that's

Judi Fox: very, it's about being memorable. Yes. Love it.

Jim Fuhs: Judi. I know you've been busy. You're raising your son and a puppy as well.

I don't know. Who's working

Judi Fox: the puppy at the moment.

Jim Fuhs: Yeah. And and you continue to use video. You're doing a lot, even on Tik TOK now.

Judi Fox: We did get started on tic-tac. I dipped my toe in it because I think it is a powerful place, but I definitely have not gone all the way in the deep end of tech talk, but it is it's tempting.

It's tempting to dive all the way into the tic-tac.

Jim Fuhs: Wow. Yeah. I have not done that yet. Every once in a while, like they started to talk about tick-tock shopping, so maybe that's a place that wow.

Judi Fox: Seen people blow up on tech, talk with Amazon links to be able to say, this is what I bought. So yes. I actually see the power of that because I had him, I had a video go to half a million views on Tik TOK over 10,000 likes, 10,000 people saw my backyard and everything that I purchased for my backyard, because it was a before and after.

And so I got so many questions. Where did you buy your lights? Where did you buy your couch? Where did you get those cushions? Where did you get that? Everything. So it was. It honestly is a powerful place we joke around, but it's Tik TOK made me buy it. Yeah.

Chris Stone: So also when people were asking you about all that stuff, it was just replies to that video.

And you were just replying with your Amazon associates or your affiliate link

Judi Fox: and yeah, you guys have to show me how to do that.

Chris Stone: Don't sleep on that money, Judi. Oh,

Judi Fox: no. I need to get ahold of both of you and you show me, can I just say how such a new buyer I am at trying to figure that out? I tried to. I tried to fill that out and I had no idea how to do it.

We can definitely got lost. I was like, please, I buy

Jim Fuhs: a million of these. We had was that our first or second show, Chris, where we had someone after listening actually said, I'm buying the gear I need and I'm starting a podcast. That's amazing. And that's what we love about. What we're doing on this show really is that we're helping people.

And that's why we brought you on today, Judi, because you can help people create video that rocks

Judi Fox: and behind the scenes, I also really like searching out what I think is the best gear. If I had to. Pat myself on the back. I don't like buying crappy stuff. Message.

Jim Fuhs: Absolutely. I think that, and I, you know what that's so I think that's such an important statement.

And in fact, we talk about it. People always talk about cost when it comes to gear, I say, it's an investment. So I think you're right on it's right. If you have to save your money to get that right piece of gear, instead of getting, like you said, crap,

Judi Fox: Or having to buy it multiple times over and over, because you bought something that didn't actually serve the whole purpose you really needed it to.

Jim Fuhs: So Judi, what got you started in doing video? Cause when you look at your background, right? Chemical engineer, business consultant and really were involved in stuff that seemed like to have nothing to do with video. How did that happen?

Judi Fox: Two starts to video really started with two things.

I joined Toastmasters and I wanted to document. My talks are not from a place of anyone else seeing it, but from a place of, I want to improve being a public speaker. So I filmed these TA Toastmasters presentations, humor, speech, and all the different challenges they give you to craft talks for Toastmasters.

Started recording them. And I put a few of them out on line on YouTube. And one, I think, is it like 20,000 views that people have watched? One of my Toastmaster talks and they watch it all the way through. It's got a really good, I don't know, dwell what. Ever the terms, I don't even do YouTube. So the point is people are watching this YouTube video of me and my pajamas on stage giving a speech.

And I guess that kind of describes me. I was willing to do it back in 2008 and post a video online and just thought that's what you use YouTube for. If you want to share your video with your friends or your family, you put it on YouTube. That's not like YouTube is, are now. The second reason I got started and what really led up to finally posting videos on LinkedIn was because I started filming a video every day, as Jim said, and I was filming it mostly because that felt like the safest way to document my life by safest.

I meant I went through a really tough time in my life and I felt like pointing a camera at myself. Nothing. I could never, how do I say this? Oh gosh. I'm about to say something sensitive. Is that okay? Yeah, but basically when you go through having to go to court to deal with custody, and I know that there's many people out there who have had to go through that, whether it's a, just needing to deal with paperwork and to people that can't quite agree on the agreements.

And that is fine at the end of the day, though. Drilled in me that whatever you put in writing can be used for or against you anytime in life. And I think it really drove that home because as I experienced that situation, I had text messages. I had emails being written. Read verbally, read out to an entire courtroom full of people that I never was hoping could ever hear what I texted about needing to go to target, to buy diapers or any kind of random text message.

It wasn't about what was said in them. I do have primary custody of my child. Everything is fine. We're all settled. That was over six years ago, but six or seven. Oh my goodness. Granted, seven years ago, I'm going to stop. The point is seven years ago. That happened, but I then felt like nobody can really twist what you say on video.

You can take statements out of context, in an email, one sentence in an email, if you are sarcastic, or if you're being silly, it can be read wrong. We all know that we know we read the news one sentence and granted can that happen on video? Yes, but here's the thing you can then say, we need to see the whole clip, whereas it feels like in writing, it just felt unsafe at the time.

So that forced me good or bad to think about. What I'd like to just document my life with my son and I'm raising him. And I just started pointing the camera at myself to document a moment a day. That's all that it was based off of the one second app. There's an app out there that inspires you, or it's supposed to inspire you to fill me one second video of one second of every day of your life.

And then at the end of the year, it compiles into a one year long video and there you go. So that is what started the whole thing. And that's why I have four years of one second, ten second videos. That I found of my life.

Chris Stone: So you took these one second videos from, and use this app to do that. Those didn't make their way to LinkedIn, right?

They have now.

Judi Fox: Oh, they have, now I've filmed. I ended up. Deciding to share a one minute of some of those concerns. I thought it was, I don't remember when I compiled it, but I definitely did take a moment after I learned more things about video editing. I learned how I could make my own video was set to music and my son's voice and my voice and kind of put it together.

And I was very. Proud of my one-minute video. I should put it out there more, but I did post it once on LinkedIn and got probably like 10,000 views, but it's it just meant something to me. Yeah. That's

Chris Stone: fantastic. And it's so very personal obviously. And, but LinkedIn, at least back when you were doing these one second video, six, seven years ago, or whatever LinkedIn was at the time, wasn't where it's at.

In terms of the video, but also was very different platform, six or seven years ago than it is now in terms of how people treat it, more for, business and put on your nice suit and tie. And, but now it's completely different and people are sharing and being more vulnerable and being more transparent.

So when you work with people with. With LinkedIn video, do you try to help them be a lot more transparent and vulnerable in their videos?

Judi Fox: Yes and no. I think we think that we need to go all the way over here and open up a whole case of our lives. What I did with that video was I used that video as part of a story to share about why I left a job.

I left a job because I actually. That's that video didn't actually match the re like it matched the story of why I left my job because I left a job because I actually wanted to spend more time with my son. And I also saw the impact that a toxic workplace was causing on me and my son. And the environment it was causing at home to be in a toxic work environment.

So I did turn it into a quote unquote professional post. So what I tell people is we're not there just to see a Facebook video of you or a picture of you and your kid. Like it's not. That is why people say this isn't Facebook, but if you are able to take any image of your whole life or any story, any video, and you put some type of transformation, lesson learned something that goes with it.

Then we're here for your career. We're here for your journey. We're here for what you learned from all the moments in your life. And I think that's how the platform and I think about your content. So if somebody works with me, I'm not trying to get them to open up Pandora's box and to see what comes out and be vulnerable and be authentic.

Almost. You need one degree of a little bit of your personality. We don't, if you don't want to show all of it, don't we just need, like what we need you to just be a little bit regular. Like a little, like one top, one top button. Your smile can be authentic. That's it. We just need that.

We need some expression, we need some movement, but I don't hello and welcome to my video today. We don't want that, but I think if that's all that I tell people, the reason why for years, without ever seeing the light of day. Four years of video, they matter because I got super comfortable shoving a camera in my face, and that was the transformation.

Chris Stone: That's it? I think a lot of people, a part of their hesitation with doing anything, not just a LinkedIn video and setting up their profile there, but if you're wanting to create a YouTube. Channel. If you're wanting to do a podcast, you're wanting to do a live show on Amazon. You've got to get in the reps.

You've got to do that first one, your second, one's going to be better than that. First one is going to, you're going to get to the third one and eventually, you're not going to be doing, 300,001 second videos and cobbling them together with DaVinci resolve or whatever software you're using.

For your video, but why not have that goal and start with that first one and just power through it. And do you ever go back Judi to your very first video and watch that video and say

Judi Fox: scrolling back to it today to show somebody?

Chris Stone: Yeah. Isn't it wild to see how far you've come?

Judi Fox: From that, it's not only scrolling back to the first video on LinkedIn, but even just the first video I ever posted online ever anywhere.

I think that is important because we talk about it. But I think it's still hard because people get so much advice and they get so overwhelmed that their first videos have to be perfect or that the world has moved on. And now the level of entry into LinkedIn or into video or into YouTube is high. Like I might scroll all the way back to, I don't know. I know I've scrolled back or I've seen Sean canal and Benji, Travis, their first videos. They point that out all the time, by the way, go look at our first videos and then they re posted their first videos. And then we sometimes say, and I will challenge anyone listening.

I've heard this well, that was back then. You could do that back then. And I think the reason why I probably say it's powerful for people to still do that today and show it happening today. So I feel like I'm a little bit of showing it happening today because. Some people might say, wait, you just came out of nowhere.

I started posting videos March of 2018. But even you getting started today, making quote unquote raw, rough, not perfect videos, awkward on camera. Very uncertain, nervous. Film feeling like you stumble over your words, like all those things that happen. It is truly, I am a story of, I didn't post all those videos, but I still just taking them.

You just start taking them. It's crazy the transformation that happened. And if it can, I feel like truly, and I don't mean to be like a little bit, if it can happen to me, it can happen to you, but that is a rep that over and over, you cannot help, but get better.

Jim Fuhs: I think that's so true. And I think the other thing Judi, is that, it's, like you said, I've gone back and watched the first episode of the Tim and Jim show as an example.

And it is funny to see how far we've come. And even sometimes watching the intro video that. That Chris put together for us on the Tim and Jim show. It's it used to be like, so having the cans on and now, and I was sitting in a chair and now I stand up all these different things and and I think that's the whole thing, I think. To your point. I think that everyone can be that it doesn't matter if it was 10 years ago or today that you do your first video. The biggest thing is we're all at different points in the journey. And don't try to compare yourself and say, Oh I could never be like Judi Fox or I could be, but you know what?

You're right. You can't be like Judi Fox you're you. And that's what I think the thing that people have to get over is be yourself. And don't try to be someone else you can learn from people like you like Chris, but ultimately be yourself. And I think I love the idea because I still struggle. And maybe this is something you can help us with.

Judi, I still struggle like with the short form video content. Cause I feel like, I don't know, maybe I'm too long-winded Chris probably would say

Chris Stone: that's the,

Judi Fox: I think the easiest thing I tell people for getting short form content out of themselves is start by doing a Gary V model where you take the long form of us on camera right now.

And you take a clip of yourself, just saying what you just said, that you struggle with short form content and you make a post on LinkedIn that says, do you also, do you struggle with short form content? And then you write out a post that literally asks that question, your video that goes with it is exactly what you just said.

And you then say here's what I'm going to try to do. I'm going to follow so you can claim the Gary Vaynerchuk with Judi edits on it and then you just go down from there, you just share a little bit of tips about what you're going to do, and if you're going to keep trying it. But yeah,

Chris Stone: I bring up a great point.

It's I think a lot of people think when they want to do these videos and they're by themselves and they've got their phone, that it's a very singular. Personal thing. And you're T you're not talking about that. You're saying I'm going to invite other people along with me on my journey.

I'm going to post this video and I'm going to be asking them questions. I'm going to be pulling them in. And it does two things. It involves other people. So you're going to get more activity. But you're getting that feedback. And I think, as podcasters do this all the time, they're like, I don't hear anything.

I record it. And then I just send it out and I'm not hearing anything well, Are you asking for that? Are you creating and content that would compel people to interact with you? And I think that's really key. What you say is don't just fire up a video and talk about yourself all the time.

You talk about yourself, but try to have other people identify with what you're doing and invite them along for the ride. And then you're going to get that interaction. Yeah, and you're going to get half a million views on Tik TOK. We do

Jim Fuhs: have a question from Jeff C that I think is pretty interesting because it goes back to what you were talking about earlier.

Is there still space for people just to get started using LinkedIn live, or is it saturated in your...

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