Growth Collective
Growth Collective
Aug 26, 2020
B2B Marketing and SaaS Growth Strategy with Sid Barath
Play episode · 27 min

On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as:

What companies are doing in light of COVID [02:20]

Where SaaS budgets are going with marketing cuts [04:53]

Obvious products vs. non-obvious products [06:06]

Changes company messaging during COVID [10:52]

How companies can help their customers [12:10]

Attracting customers with value and empathy vs. manipulation and fear [13:54]

Lower CPCs [17:38]

Opportunities for long-term growth [20:45]

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