Growth Collective
Growth Collective
Sep 30, 2020
Lead Generation with Dan Shainker
Play episode · 28 min

This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:

  • The overlap between legal and marketing [04:27]
  • Google's scaled advertiser program [06:26]
  • Google's Home Service Team [09:10]
  • Ad product stack for legal [10:14]
  • Best practices for law firms and other home service companies after the click or, after the call [12:22]
  • Offline conversion tracking [14:14]
  • How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
  • How to utilize smart bidding [19:05]
  • Rise in digital video for PPC advertising [22:54]
  • Advice for a starting out lead generation advertiser [25:24]
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