One thing I've always believed is that it's not necessarily your idea that has to be unique, but it's also about what you do with that idea.

It's more so about how you market it, how you sell it and ultimately how you deliver it.

It's about the experience you give to your customers and clients.

USPs are so important because they build trust and credibility, so that's what this week's episode is all about.

Let me know, what's your USP?

Free USP Downloadable: https://bit.ly/3yQWVcZ

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