Today we we get into the workforce management platform Bridgit with its CEO and co-founder, Mallorie Brodie! Bridgit offers two solutions to construction companies – Bridgit Field, an app for punchless management and issue tracking on job sites, and Bridgit Bench which optimizes workforce planning. Mallorie takes us through the goals at Bridgit and the method she and her co-founder Lauren Lake used to find their niche and launch their products. It involved extensive field research to find out how software could optimize the workflow of construction firms and Mallorie weighs in on the value of this approach as far as product to market fit. Bridgit won a Google Demo Day, and Mallorie shares about how to deliver amazing product pitches as well as the value of the superb partnership she has with Lauren where they share a similar vision and bring specific and separate skillsets to the table. We get into the Bridgit onboarding process and Mallorie stresses their principles of ease of use, customer support, and a mobile-first approach for winning slow to adapt construction firms over to their product. Mallorie talks specs about the speed at which clients have adopted their products, gets into the nitty-gritty of exactly how their different products optimize workflows, and also weighs in on its amazing integration capabilities, so be sure to tune in today!