Today’s guest is Leeroy Beeby, Co-Founder of Level, an activity-based time tracking tool that focuses on helping business owners understand the market value of their employees. Leeroy starts by sharing about his background in finance and how he met his partner Riley O’Brien before diving into Level’s evolution from being a photo management app to where it is today. For Level, profitability is the bottom line, the north star that guides how their time-tracking services factor into the accomplishment of their goals. The differences between commercial and residential construction are not that big if we look at them from this profit-based perspective, making Level useful to both sides of the industry. We talk about the complexity of project management apps and how Level has designed a mobile-first UI which makes their onboarding far simpler, hearing Leeroy weigh in on what using the app feels like in the office and the field. From there, he speaks about how their philosophy of specialization influenced their decision to easily integrate into software for other areas of construction. Along with all this, Leeroy talks about how he sees the firm growing in the next few years, drilling down on their aim to assist mental health in construction and help society to see construction teams for how valuable and necessary they really are!