Technology presents construction firms with an amazing framework for scaling and today we speak to Mauricio Barberi, Chief Marketing Officer at CMiC about its massive contribution in this regard! CMiC is an intelligent construction software platform offering an integrated suite of best-in-class applications for handling back-office and field operations. Mauricio takes us through the origins of CMiC where they decided to start offering enterprise-level firms a replacement for their homegrown in-house software. He moves to describe how CMiC began to roll out their applications in stages, moving from back-office solutions to in-the-field project management and collaboration capabilities after moving to a cloud-based framework and how this attracted smaller firms. We talk about the challenges that come with offering this service to such a wide range of clients, and Mauricio gets into what their on-boarding process and different packages look like. We hear from Mauricio about how all of the CMiC apps are highly customizable and draw from the same database, and the role these characteristics play in the user experience. Mauricio also gets into his background beginning in tech and marketing, and how this experience has helped him take CMiC to ever-increasingly high levels of service delivery. Tune in for this exciting conversation about technology in construction and some inspiring final comments from Mauricio about what the future holds!