Bring Your Product Idea to Life - BONUS podcast episode - should you join my Group Product Creation programme (plus common concerns answered)

3 days ago

Selling to retailers using wholesale platforms - with Em Royston- Chasing Threads

This week my guest on the podcast is Em Royston from Chasing Threads. Chasing Threads make stitchable accessories and cross stitch kits for the modern world. The first collection of unique, stylish and functional accessories that can be stitched and personalised, born from the idea to 'sew where you go'. Em has an interesting background, having previously worked for product brand Suck UK. We talked about how this combined with her passion for crafts and travel led her to set up Chasing Threads. Em has has great success selling her products through distributors and wholesale platforms such as Faire. Em explains how it works, her top tips for making those platforms work for you, and how she got started. It’s really inspiring, and my guess is after listening to this podcast you will be hurrying over to Faire to see if it is the right platform for you. Listen in to hear Em share: * An introduction to herself and her business (01:18) * How and why she started Chasing Threads (02:02) * Setting up her business whilst living in Hong Kong (04:16) * How being in Hong Kong dramatically increased the speed of getting her products manufactured (05:07) * Launching a product via a kickstarter campaign (07:01) * Whether she would recommend running a kickstarter campaign again (09:50) * Setting up on Woocommerce, then moving to Shopify, and selling on Etsy and Not On The High Street (11:28) * Starting to sell via wholesale and trade shows (14:12) * The challenges and advantages of running a business from Hong Kong (17:29) * Selling globally via distributors, and how this can help you circumvent Brexit issues (18:43) * Selling through Faire (24:19) * Tips for nurturing customers through Faire (27:02) * Faire alternatives including Ankorstore (30:01) * Top tips for selling on wholesale platforms (31:01) * Her number one piece of advice for other product creators (33:58) USEFUL RESOURCES: Chasing Threads Website Chasing Threads Facebook Chasing Threads Instagram Chasing Threads Pinterest Suck UK Top Drawer Maison Objet Faire Ankorstore LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

37 min