Preparing to sell your products at Christmas - with Catherine Erdly
Play • 40 min

Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas.


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Today on the podcast I'm re-releasing a conversation I recorded with Catherine Erdly last September about how to prepare for Christmas.

Catherine is the founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. Catherine shares the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales.

I came away from the podcast with the sense I was sharing it all too late, and actually summer is when you need to start prepping for Christmas. My hope is that by re-releasing this episode now, you will find things you can do that will save you a lot of stress in October, November & December this year. 

It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season! 

Listen in to hear Catherine share:

  • An introduction to herself and her business (01:43)
  • When to start planning for Christmas  (02:19)
  • Long-term Christmas planning (04:24)
  • When to start talking about Christmas to your customers (09:42)
  • Things you can do now to start prepping for Christmas (13:14)
  • Jobs that you should leave now until after Christmas! (19:18)
  • How to make the most of Christmas if your product isn’t a traditional gift (23:16)
  • The particular opportunities you have this Christmas (28:19)
  • Tasks you should be doing after Christmas (30:00)
  • Her number one piece of advice for product creators this Christmas (33:36)


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