Starting a products business during a pandemic – with Donna Belgrave
Play • 34 min

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Donna Belgrave creates luxury soy candles and gift boxes with the 'Garden of England' as her inspiration, using locally sourced materials, wherever possible. She started the company after her Event Management career ground to a halt due to COVID, in March 2020.

We had a great chat about lots of topics, including how to make candles, why scent is so personal, starting up a brand new business and why it’s ok if not everyone likes your products.

Listen in to hear Donna share:

  • An introduction to her business and what she makes and sells (0:52)
  • The catalyst for starting a new business (1:52)
  • How and why she learnt to make candles (4:14)
  • How long it took from the initial idea to opening the doors for business (5:56)
  • Why you can’t wait for everything to be perfect (7:39)
  • The candle making process and logistics (10:32)
  • The sourcing process (16:24)
  • Balancing the creative and business elements (18:26)
  • The importance of thinking of your business as a business - not a hobby (20:57)
  • Why you should accept offers of help (26:10)
  • Why you shouldn’t be disheartened by competition, or by people not liking your products (27:40)
  • Her number one piece of advice for other product creators (30:54)


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