Why you should be selling your products on TikTok - with Anna Frapwell
Play • 37 min

Today’s podcast is one I have today's episode is one I've been wanting to record for a while, because today we are talking about TikTok and specifically how to sell your products on TikTok. So I've been looking around for a while for an expert that could talk to us about this.

Enter Anna Frapwell.  Anna is the founder of Neon Digital Clicks a digital agency supporting e-commerce baby, kids and family brands to increase sales through a range of online marketing tactics. She has over 20 years experience in marketing and PR working for some pretty big agencies and retail brands... we're talking Revlon, Bravissimo, Baylis & Harding, Britax and global ads agency McCann Eriskson. The Neon team is passionate about helping clients to create a thriving ecosystem through paid social, Google and email marketing where their brands can grow and flourish! 

We talk about why you might want to sell your products on TikTok, and how to go about it. It is a really eye-opening conversation, and a great way to explore a potential new marketing and sales avenue for your products business.

Listen in to hear Anna share:

  • An introduction to herself and her business (01:40)
  • An introduction to TikTok (02:36)
  • The different lengths of video you can use (04:55)
  • How to shop on TikTok (06:50)
  • The sort of content to produce (07:56)
  • The TikTok demographic (11:04)
  • Whether people come on TikTok to buy (they do!)(12:57)
  • Reasons to give TikTok a try (15:07)
  • Getting started on TikTok (18:34)
  • Content ideas for Product Based Business TikTok videos (22:41)
  • How engagement works on TikTok (25:08)
  • TikTok ads (27:19)
  • Her number one piece of advice for people getting started on TikTok (34:27)

USEFUL RESOURCES:

Neon Digital Clicks Website

Neon Digital Clicks TikTok

Neon Digital Clicks Facebook

Neon Digital Clicks Instagram

Neon Digital Clicks Twitter

Anna Frapwell LinkedIn

UK Influencer Opportunities Facebook Group

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