Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade
Play • 1 hr 1 min

Cara Sayer is the inventor and entrepreneur behind SnoozeShade, a bestselling range of baby sun and sleep shades, and shares her story from starting out in 2008, through starting to sell on Amazon in 2014 to where the business is now.


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Today on the podcast I'm talking to Cara Sayer, an inventor, and entrepreneur, who launched her first SnoozeShade product in 2008. Cara now sells her product worldwide. Starting to sell her products on Amazon in 2014 was a turning point for her business. Cara is really candid and honest about her experiences, sharing everything from marketing at the Oscars to dealing with negativity on social media. It is a really inspiring conversation, and offers something to everyone, wherever you are in your product business journey.

Listen in to hear Cara share:

  • An introduction to herself and her business (01:06)
  • How she started out (01:25)
  • Securing her first trade orders (06:11)
  • Funding her initial product order for 10,000 pieces (11:29)
  • How to have a successful trade show (14:04)
  • The importance of having a product that meets a need and works (17:04)
  • Why she decided to start selling on Amazon (22:11)
  • The importance of also having your own website (30:34)
  • Providing a first-class customer experience and managing any faulty items (32:39)
  • Dealing with unsubstantiated social media claims  (37:30)
  • What she would do differently if she was starting out now (45:54)
  • The importance of safety testing for a baby product (49:33)
  • The advantages of using Amazon over other retailers & distributors (46:27)
  • Her number one piece of advice for other product creators (56:42)


SnoozeShade Website

SnoozeShade Instagram

SnoozeShade Facebook

SnoozeShade Twitter

Cara Sayer LinkedIn


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