Maximising the potential of Etsy with Silvina De Vita, My Papercut Forest
Play • 49 min

Silvina De Vita is a designer and paper artist and runs her own online business My Papercut Forest. My Papercut Forest is a playground for Silvina’s imagination, a place to try out new ideas, artworks and designs. Silvina creates, makes and sells a range of artworks including paper cut sculpture boxes, miniature paper domes, illustrations, prints, greeting cards, and loads of other unique objects. All designs are by Silvina, and all items are handmade with love in Brighton, UK.


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Today I’m talking to Silvina De Vita, the designer and paper artist behind online business My Papercut Forest, which sells handmade personalised paper art, unique paper gifts and paper cuts.

We talk about what paper art is (I’ll be honest I didn’t know!), how Silvina became Etsy Team Captain for Brighton and what that entails, and shopping small and supporting local business.

Listen in to hear Silvina share:

  • An introduction to herself and her business (1:13)
  • Setting up an Etsy store and realising the need to rebrand (5:04)
  • The global reach and changes in Etsy over the past 9 years (10:05)
  • The differences between Not On The High Street and Etsy (12:27)
  • Why Silvinia became Etsy Team captain for Brighton and what this entails (17:22)
  • Tips for new sellers on Etsy (23:22)
  • The importance of good product photography (25:10)
  • Adapting to the pandemic, and unexpected bestsellers (31:46)
  • Getting stocked in and the importance of shopping small and supporting local business (33:45)
  • Her number one piece of advice for other product creators (42:31)


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