Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media.
EPISODE NOTES
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This week on the podcast we are talking about 2 things: blogging and how to get your products featured in the media.
My guest, Jenna Farmer, the Bloglancer, helps small businesses get visible through amazing blog content and getting featured in the media.
Jenna shares why writing a blog is important for your business, and some suggestions of topics you can write about when you have a product based business. Jenna then shares lots of practical tips of ways you can get featured in the media, from how to contact journalists, to what to put in your press release, to things to avoid doing which would be an automatic no for a journalist!
Jenna shares a vast amount of information, and this is a must listen episode for anyone looking to get more coverage and visibility for their products and business.
As always, I would love for you to listen in and let me know what you think.
Listen in to hear Jenna share:
- An introduction to herself and her business (01:39)
- Why you should be writing blogs (02:02)
- How often you should be writing blogs (03:32)
- Ideas of topics to write about if you have a product based business (06:07)
- Why you may want to be featured in the press (12:24)
- How to look for press opportunities(14:50)
- How to approach a journalist (19:51)
- What to put in a press release (23:28)
- How to make your response stand out to a journalist (29:23)
- Things not to do (31:43)
- How to prepare for a call with a journalist if you are nervous (36:38)
- Her number one piece of advice to get visibility (43:36)
USEFUL RESOURCES:
The Bloglancer - Jenna’s website
Jenna’s Podcast: The Bloglancer
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