Today on the podcast I'm speaking to Laura Gillett. Laura is the founder of Stomperz, a children's shoe brand specialising in wide fitting shoes in fun, affordable styles, which have just launched.
Laura and I talked about what it takes to come up with an idea, and then implement an idea for a product. The focus is on the early stages of starting up a business, and how Laura managed this alongside her full-time job and young family.
Listen in to hear Laura share:
- An introduction to herself and her business (01:07)
- What inspired her to create her own product (01:30)
- Researching how to to create her own shoes (02:46)
- Finding a shoe designer (05:59)
- Finding a manufacturer (07:24)
- The time frame involved (08:30)
- The launch range (09:47)
- Testing the prototypes (13:19)
- Working with the manufacturer in China (16:50)
- Building her website (21:56)
- Getting insurance (24:21)
- Her launch plans (25:48)
- Being realistic about her time when also working full time (29:28)
- Her number one piece of advice for other product creators (30:12)
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