A family-run products business – with Keisha Shah, Teddo Play
Play • 48 min

Teddo Play® is a family-run business that loves to help children to become naturally enthusiastic about learning. They encourage children to gain a lifelong love for knowledge and learning for their all-round development through their play-based learning methods.

Keisha & Amit, the wife & husband team behind Teddo Play® have created a concept where they create many varieties of premium play-based educational learning cards to suit children of all ages, needs and abilities. They’re both very passionate about all things learning and education in a playful environment that gives children the time and space to absorb new information all while having a great time.

Listen in to hear Keisha share:

  • How and why she got started (4:00)
  • How her flashcards differ from others on the market (6:07)
  • How she created and validated her product (11:38)
  • The practical steps she took to get her product ready to sell (16:08)
  • Why she chose to have her product made in the UK (17:34)
  • The importance of getting samples (20:00)
  • How and she chose to launch her product at a baby & toddler show (21:00)
  • How the Covid-19 pandemic has affected the business (25:50)
  • Her advice for working in a partnership (with her husband) (28:06)
  • Her top advice for other product creators (37:33)
  • Room to Read (40:47)
  • The importance of engaged play (43:12)



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