Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla
Play • 38 min

Born out of a mum’s frustration to find healthy filling snacks for her two boys, SNACKZILLA soft-baked oat cookies are made especially for kids, supporting them to live healthier lives without compromising on taste or fun.

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Marieke Syed is the founder of SNACKZILLA, who make soft-baked oat cookies made especially for kids, supporting them to live healthier lives without compromising on taste or fun. SNACKZILLA was born out of Marieke’s frustration to find healthy filling snacks for her two boys. Marieke’s products are stocked in Ocado, and will soon be in Sainsburys. 

Marieke is only the second guest I have had on the podcast who sells a food product. It was absolutely fascinating to talk to her and learn more about the process of mass producing a food product, getting stock in supermarkets and insider knowledge about the food industry.

Listen in to hear Marieke share:

  • An introduction to herself and her business (01:12)
  • What inspired her to start Snackzilla (01:54)
  • The journey from inspiration to creating her own recipe (04:17)
  • Working with food developers (07:06)
  • Selling her product to supermarkets (10:02)
  • Finding a manufacturer (16:27)
  • Growing her business, and making her first staff hires (20:34)
  • Advice for hiring staff (24:54)
  • Sourcing investment (26:18)
  • Industry specific regulations and challenges (29:43)
  • Her number one piece of advice for other product creators (34:35)

USEFUL RESOURCES:

Snackzilla Website

Snackzilla Instagram

Snackzilla Facebook

Marieke’s LinkedIn

Young Foodies

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