Selling to retailers using wholesale platforms - with Em Royston- Chasing Threads
Play • 38 min

This week my guest on the podcast is Em Royston from Chasing Threads. Chasing Threads make stitchable accessories and cross stitch kits for the modern world. The first collection of unique, stylish and functional accessories that can be stitched and personalised, born from the idea to 'sew where you go'.

Em has an interesting background, having previously worked for product brand Suck UK. We talked about how this combined with her passion for crafts and travel led her to set up Chasing Threads. Em has has great success selling her products through distributors and wholesale platforms such as Faire.

Em explains how it works, her top tips for making those platforms work for you, and how she got started. 

It’s really inspiring, and my guess is after listening to this podcast you will be hurrying over to Faire to see if it is the right platform for you.

Listen in to hear Em share:

  • An introduction to herself and her business (01:18)
  • How and why she started Chasing Threads (02:02)
  • Setting up her business whilst living in Hong Kong (04:16)
  • How being in Hong Kong dramatically increased the speed of getting her products manufactured (05:07)
  • Launching a product via a kickstarter campaign (07:01)
  • Whether she would recommend running a kickstarter campaign again (09:50)
  • Setting up on Woocommerce, then moving to Shopify, and selling on Etsy and Not On The High Street (11:28)
  • Starting to sell via wholesale and trade shows (14:12)
  • The challenges and advantages of running a business from Hong Kong (17:29)
  • Selling globally via distributors, and how this can help you circumvent Brexit issues (18:43)
  • Selling through Faire (24:19)
  • Tips for nurturing customers through Faire (27:02)
  • Faire alternatives including Ankorstore (30:01)
  • Top tips for selling on wholesale platforms (31:01)
  • Her number one piece of advice for other product creators (33:58)


Chasing Threads Website

Chasing Threads Facebook

Chasing Threads Instagram

Chasing Threads Pinterest

Suck UK

Top Drawer

Maison Objet




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