Louise Almond is the founder of Amelia Anne Ltd, a brand designing fashionable, discreet and comfortable breastfeeding wear so that you can feed with confidence in any situation.
Amelia Anne is currently in pre-launch, with Louise planning to release her first collection of 3 items in 2022.
EPISODE NOTES
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Today on the podcast I'm talking to Louise Almond, who is in the prelaunch stage of launching her brand Amelia Anne, fashionable, discreet, and comfortable breastfeeding wear so that you can feed with confidence in any situation.
Louise is a mother of two and a full-time teacher of Design and Technology who previously worked in the fashion industry. Louise developed her innovative products from a need she had herself, to be able to breastfeed in public and not bear more than she wanted, keep her tummy and back warm in winter, and not cover up her child while she fed.
I thought it would be really interesting to talk to someone at the beginning of their journey, to learn about the design process, the research that has gone into developing her clothes, and the challenges Louise has faced along the way. Louise is really honest about the fact it has taken a long time to get to the point of pre-launch, and I think you’re really going to enjoy this conversation.
Listen in to hear Louise share:
- An introduction to herself and her new business (01:52)
- Dealing with worries about what competitors are doing (10:44)
- Researching her product and getting feedback (13:50)
- Her launch timeline (14:43)
- The steps from having the idea to getting garments made and ready to sell (18:30)
- How the garments are made (25:29)
- Adapting to different body shapes and sizes (29:55)
- The remaining tasks on the to-do list before launch (33:06)
- Building up pre-awareness (34:23)
- Unexpected challenges of setting up your own products business (37:11)
- Her number one piece of advice for other product creators (42:03)
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