Bring Your Product Idea to Life
Jul 9, 2021
Creating and selling products you love - with Kate Towers
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Kate Towers designs and creates colourful, feelgood prints, cards and homeware, helping bring colour into people's lives.
Listen in to hear Kate share:
- An introduction to her business and what she creates and sells (00:57)
- How she learnt the skills she uses to design and create her products (03:01)
- How she went about finding suppliers for digital printing (07:01)
- The importance of ordering samples (09:42)
- When and how she became a business (10:18)
- Why (and how) she built a following on social media, alongside her Etsy store (11:15)
- How she used Instagram ads successfully (13:51)
- How Etsy analytics work (17:12)
- Rebranding her business (20:40)
- How she manages stock (24:28)
- Tips for other Etsy sellers - particularly if you’re just starting out (25:44)
- The importance of gettings reviews - and how you can do that (27:59)
- Where she gets her inspiration (30:22)
- Managing her business, a day job and a young family - and why having passion for what you do is so important (32:16)
- Her number one piece of advice for other product creators (38:00)
USEFUL RESOURCES:
LET’S CONNECT
Mentioned in this episode:
Get your FREE product creation checklist
Get your free product creation checklist
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers
More episodes from Bring Your Product Idea to Life
22 mins ago
Supply Chain Transparency - with Nadia Hussain - Hair Loving
Nadia Hussain is the founder of Hair Loving who create hair products for all stages of life. Hair Loving specialise in promoting hair growth and health from childhood to postpartum and menopause.
EPISODE NOTES
**Please remember to rate and review the podcast - it really helps others to find it.**
Today on the podcast I am talking to Nadia Hussain from Hair Loving. Hair Loving produced hair product for, all stages of life, and specialize in promoting hair growth and health and childhood to postpartum and menopause.
This is the second hair care company I’ve had on the podcast recently, a few weeks ago my guest was Laurence Quinnell of Leonora Haircare. Nadia and Laurence may be selling similar products, but their stories and business set up are completely different.
Nadia’s background is that she is a highly successful hair and make up artist, who also runs a hair & make up training academy. Nadia developed her products after years of speaking to her customers about their hair care woes.
I found it fascinating learning about the differences and similarities between their businesses, as it illustrates perfectly that there is no one ‘correct way of doing things.
It has to be what works for you.
Listen in to hear Nadia share:
An introduction to herself and her business (01:32)
What inspired her to create her products (02:11)
How she started the process of producing her products (03:33)
Research and learning how to properly formulate products (05:00)
Transitioning from developing the products herself to outsourcing production (06:14)
Why she decided to outsource product production (08:20)
Supply chain transparency, what it is and why it is important (11:09)
When she realised that her self formulated products could become a business (15:39)
How Lockdown helped boost the launch of her business and website (17:19)
How she started wholesaling (21:24)
Attending trade and customer exhibitions (23:15)
Getting stocked in John Lewis & Fenwicks ((23:46)
Expanding her range with gift boxes (26:35)
Selling on Amazon (27:59)
The importance of getting the fundamentals right on Amazon (32:52)
Her number one piece of advice for other product creators (35:03)
USEFUL RESOURCES:
https://hairloving.com/ (Hair Loving Website)
https://www.instagram.com/hair_loving_co/ (Hair Loving Instagram)
https://www.facebook.com/hairloving/ (Hair Loving Facebook)
https://www.linkedin.com/company/hairloving/ (Hair Loving Linked In)
https://twitter.com/HairLovingCo (Hair Loving Twitter)
https://www.youtube.com/channel/UC5_zWwV-hwvSzcDqvEH0teg (Hair Loving Youtube)
https://vickiweinberg.com/captivate-podcast/how-to-formulate-a-haircare-range-and-do-it-sustainably-with-laurence-quinnell-leonora-haircare/ (Podcast Episode 114 How to formulate a haircare range (and do it sustainably) with Laurence Quinnell, Leonora Haircare)
LET’S CONNECT
https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)
https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
http://www.vickiweinberg.com (Work with me)
Mentioned in this episode:
Get your FREE product creation checklist
https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers
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Jun 24, 2022
Preparing to sell your products at Christmas - with Catherine Erdly
Catherine Erdly is the founder of the Resilient Retail Club, and helps product businesses start, grow and scale profitable businesses that last. In this podcast Catherine shares her top tips for how you can prepare to sell your products this Christmas.
EPISODE NOTES
**Please remember to rate and review the podcast - it really helps others to find it.**
Today on the podcast I'm re-releasing a conversation I recorded with Catherine Erdly last September about how to prepare for Christmas.
Catherine is the founder of the Resilient Retail Club. Catherine worked in the retail sector for two decades, working with household names such as Coast, Laura Ashley and Paperchase. She now helps product businesses start, grow and scale profitable businesses that last through her group membership and 1-2-1 consulting. Catherine shares the best things that you can do as a product-based business in the run-up to Christmas to help yourself and boost sales.
I came away from the podcast with the sense I was sharing it all too late, and actually summer is when you need to start prepping for Christmas. My hope is that by re-releasing this episode now, you will find things you can do that will save you a lot of stress in October, November & December this year.
It is an episode packed full of specific, actionable steps, and is going to help so many of you have a less stressful Christmas season!
Listen in to hear Catherine share:
An introduction to herself and her business (01:43)
When to start planning for Christmas (02:19)
Long-term Christmas planning (04:24)
When to start talking about Christmas to your customers (09:42)
Things you can do now to start prepping for Christmas (13:14)
Jobs that you should leave now until after Christmas! (19:18)
How to make the most of Christmas if your product isn’t a traditional gift (23:16)
The particular opportunities you have this Christmas (28:19)
Tasks you should be doing after Christmas (30:00)
Her number one piece of advice for product creators this Christmas (33:36)
USEFUL RESOURCES:
https://www.resilientretailclub.com/ (The Resilient Retail Club Website)
http://twitter.com/resretailclub (Resilient Retail Club Twitter)
http://www.facebook.com/resilientretailclub (Resilient Retail Club Facebook)
http://instagram.com/resilientretailclub (Resilient Retail Club Instagram)
https://www.linkedin.com/in/catherineerdly/ (Catherine Erdly LinkedIn)
LET’S CONNECT
https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)
https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
http://www.vickiweinberg.com (Work with me)
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Jun 17, 2022
How to take and edit your own product photos (using a smartphone) - with Jade Tinkler
Jade Tinkler is an award-winning portrait photographer, who specialises in helping women to be seen, celebrated and empowered - particularly those over the age of 40. She helps women to realise that they are photogenic, through creating beautiful portraits that they love and are proud of.
Jade also helps female business owners and entrepreneurs to stand out from the crowd whilst looking (and feeling) confident within their brands, through appealing and inspiring brand-styled photography.
EPISODE NOTES
**Please remember to rate and review the podcast - it really helps others to find it.**
This week my guest on the podcast is Jade Tinkler, an award winning portrait, who recently took the headshots and branding photos that you will see on my website.
Jade joins me today to share how you can take great photos of your products using your phone and how to edit them. And she had some really great advice and made it sound so simple to take really good photos with your phone, using hardly any props, just a bit of natural light and maybe some white cardboard. Jade will explain why! I hope that after listening to this episode, you are inspired to go away and experiment with taking your own product photos yourself
Listen in to hear Jade share:
An introduction to herself and her business (01:44)
Why having good photos of your products is important (02:43)
The types of images you need of your products (05:03)
The types of photos you can take with your phone (08:37)
Choosing your background (09:58)
Useful props for taking a good photo (11:23)
Getting the lighting right(12:06)
Taking photos outside (15:45)
Editing your photos (16:49)
Her top tips for photo editing software (19:47)
Her number one piece of advice for taking photos (23:58)
Details about upcoming workshops and webinars that Jade is running (26:08)
USEFUL RESOURCES
https://jadetinklerphotography.co.uk/ (Jade Tinkler Website)
https://www.facebook.com/JadeTinklerPhotography (Jade Tinkler Facebook)
https://www.instagram.com/jadetinklerbranding/ (Jade Tinkler Instagram - Branding )
https://www.instagram.com/jadetinklerphotography/ (Jade Tinkler Instagram - Portraits)
https://www.linkedin.com/in/jadetinklerbrandphotography/ (Jade Tinkler Linked In)
https://apps.apple.com/us/app/snapseed/id439438619 (Snapseed)
https://www.subscribepage.com/jadetinklerwebinar (Jade Tinkler Webinar): THE 5 TOP SECRETS OF PHONE PHOTOGRAPHY FOR YOUR BUSINESS
https://www.eventbrite.co.uk/e/boost-your-business-with-diy-flatlay-photography-tickets-347015050357 (Jade Tinkler Workshop:) BOOST YOUR BUSINESS WITH DIY FLAT LAY PHOTOGRAPHY
LET’S CONNECT
https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)
https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
http://www.vickiweinberg.com (Work with me)
Mentioned in this episode:
Get your FREE product creation checklist
https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)
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