Creating and selling products you love - with Kate Towers
Play • 41 min

Kate Towers designs and creates colourful, feelgood prints, cards and homeware, helping bring colour into people's lives.

Listen in to hear Kate share:

  • An introduction to her business and what she creates and sells (00:57)
  • How she learnt the skills she uses to design and create her products (03:01)
  • How she went about finding suppliers for digital printing (07:01)
  • The importance of ordering samples (09:42)
  • When and how she became a business (10:18)
  • Why (and how) she built a following on social media, alongside her Etsy store (11:15)
  • How she used Instagram ads successfully (13:51)
  • How Etsy analytics work (17:12)
  • Rebranding her business (20:40)
  • How she manages stock (24:28)
  • Tips for other Etsy sellers - particularly if you’re just starting out (25:44)
  • The importance of gettings reviews - and how you can do that (27:59)
  • Where she gets her inspiration (30:22)
  • Managing her business, a day job and a young family - and why having passion for what you do is so important (32:16)
  • Her number one piece of advice for other product creators (38:00)


Kate Towers website

Kate Towers on Etsy

Kate Towers on Facebook

Kate Towers on Instagram


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