Today I'm speaking with Claire Grant from OriOrso. OriOrso is a colorful unisex baby brand created to make parents lives easier for clever design without compromising on style.
The hero product is the jogger socks, so printed jogging bottoms with non-slip socks attached into the hem to keep socks on all day long. And any of you who have babies or have had babies will know how difficult that can be. So I had a really fascinating conversation with Claire about creating a fashion brand from scratch. I found it really interesting hearing about the steps involved in creating a fashion product, which is quite different from other products in that there were so many unknowns when you get started in terms of fabric, sizing, washing instructions etc.
And Claire talked us through all of that in lots of details. So if you are looking to start a fashion brand, I think this is a must listen episode. Claire also shares some great tips about how she has marketed her brand, and her experiences working with Not On The High Street
Listen in to hear Claire share:
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