Today I'm speaking with Claire Grant from OriOrso. OriOrso is a colorful unisex baby brand created to make parents lives easier for clever design without compromising on style.
The hero product is the jogger socks, so printed jogging bottoms with non-slip socks attached into the hem to keep socks on all day long. And any of you who have babies or have had babies will know how difficult that can be. So I had a really fascinating conversation with Claire about creating a fashion brand from scratch. I found it really interesting hearing about the steps involved in creating a fashion product, which is quite different from other products in that there were so many unknowns when you get started in terms of fabric, sizing, washing instructions etc.
And Claire talked us through all of that in lots of details. So if you are looking to start a fashion brand, I think this is a must listen episode. Claire also shares some great tips about how she has marketed her brand, and her experiences working with Not On The High Street
Listen in to hear Claire share:
- An introduction to herself and her business (01:38)
- What inspired her to create her own product (02:12)
- How she decided what to create as her first product (03:57)
- Researching the market and seeing what else was available (06:13)
- Testing her idea with friends, family and in Facebook groups (10:10)
- Learning how to create her product including tech packs and garment technologists (12:09)
- Designing her fabric prints (14:36)
- Making her designs print ready (16:01)
- Learning about the safety requirements for baby clothes (17:56)
- Looking for a manufacturer (19:43)
- Pivoting to work with a seamstress, and the advantages (24:14)
- Starting with a small production run (29:59)
- Scaling later on to use a manufacturer (32:48)
- Launching her product and selling on Shopify (36:17)
- Marketing, what has worked for her and what hasn’t (37:04)
- Considering PR (45:45)
- The next stage, getting stocked in stores and selling wholesale (48:15)
- Selling at pop ups (49:56)
- Her experience with Not On The High Street, and the support that is now available (52:27)
- His number one piece of advice for other product creators (59:22)
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