You can read the entire blog post here - it goes into lots more detail around online research.
Before spending any money on creating or sourcing your product, I would suggest doing some validation to see whether your product has the potential to make a profit.
It doesn’t matter how much (or little) it costs to create your product if you’ll never see a penny of it again. Doing this work can help you feel more confident about investing the money in the first place.
Remember, I’ve been there!
My number one solution to finding out if someone will buy your product, is to find your ideal customer and ask them!
In episode 5 we covered:
A few other things you can do:
A note on price:
I always recommend working out your selling price before you find out what it will cost to produce it. By all means ask potential customers for input here. That way, you can make an unbiased decision - rather than setting the price to cover the costs - which could prove to be a costly mistake if you price yourself too high.
You’ve taken a huge step and hopefully feel much more confident about spending the money on producing your product.