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Mar 10, 2023

How to create your own supplement brand - with Leslie Kenny - Oxford Healthspan

Leslie Kenny is the Founder and CEO of Oxford Healthspan, an anti-aging supplement brand that contains spermidine, a potent organic compound that inhibits six of the nine hallmarks of aging. She is also a co-founder of Oxford Longevity, which brings together scientific experts to discuss the latest breakthroughs in health and aging by providing free public health webinars. It was fascinating to talk to Leslie about the industry, and how she has brought her supplements to market. We talked about the challenges of educating your audience, launching and managing a business globally, and the different requirements of selling supplements in different markets. Leslie covers everything from where has the strictest rules, to the practicalities of running a global business when you also have children sitting GCSE and A-Level exams this year. Listen in to hear Leslie share: * An introduction to herself and her business (01:21) * How she has brought her products to market (02:24) * The difference between natural and synthetic supplements (04:46) * Educating an audience on the benefits of the supplements (08:52) * The importance of understanding where and how your supplements are sourced (11:20) * What inspired her to create her own brand(13:36) * The process from idea to getting the product on the market (16:49) * The impact of having a famous person, Carol Vorderman, use your product (18:15) * Launching her product simultaneously in the UK and USA (19:04) * The differences between health marketing guidelines in the UK and USA (19:42) * The countries around the world that have the strictest requirements (20:31) * Adapting the marketing message for different national markets (22:17) * The practicalities of running a business in the USA and UK (26:10) * The impact of Brexit on an international business (27:36) * His number one piece of advice for other product creators (28:10) USEFUL RESOURCES: Oxford Healthspan Website Oxford Longevity Project Oxford Healthspan Instagram Leslie Kenny Instagram LET’S CONNECT Join my free Facebook group for product makers and creators Find me on Instagram Work with me Mentioned in this episode: Book an Amazon Power Hour / training session Are you struggling with selling on Amazon? Whatever the problem, if it relates to selling your products on Amazon I can help. Book a Q&A hour and I’ll help you get un-stuck! https://vickiweinberg.com/amazon-training/ Selling on Amazon Power Hour Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers

31 min