How to find investment for your business - with Gemma Whates
Play • 39 min

Gemma Whates helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. 

EPISODE NOTES

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Today on the podcast I'm talking to Gemma Whates of All By Mama. Gemma helps mothers to start and grow a business alongside raising a family, via start-up courses and the ALL by MAMA community. Gemma is a returning guest to the podcast and this time is here to talk about seeking investment for your business. Gemma has raised a lot of money over the years and is also a Venture Capitalist Scout for Ada Ventures. 

Gemma explains the reasons that she sought investment, how she did it, why you may want to do it, and how to go about doing it yourself. It is an episode packed full of information, that is applicable to all businesses, large and small, whether you are just starting out or looking to scale. 

Listen in to hear Gemma share:

  • An introduction to herself and her business (02:46)
  • Why Gemma started looking for investment for her business and how she started (03:56)
  • The different types of crowdfunding that are available (06:24)
  • Other ways to fund a business and how she got involved with Ada Ventures (07:46)
  • How much investment she has raised (10:11)
  • Different types of investors (11:26)
  • Some of the things you might get investment for (13:14)
  • What happens if things go wrong (15:42)
  • How to start looking for investment (17:00)
  • How the working relationship with investors works (24:51)
  • The key things that she has learnt along the way (26:55)
  • The downsides of investment (28:40)
  • The positive sides of investment (30:40)
  • Ways to work with Gemma (32:50)
  • Her number one piece of advice for anyone thinking of seeking investors (36:03)

USEFUL RESOURCES:

Gemma’s Website

Gemma Whates Facebook

Gemma Whates Instagram

Gemma Whates Linked In

RESOURCES GEMMA MENTIONS:

Ada Ventures

Angel Academy

Crowdcube

Forward Partners

Kickstarter

Swoop

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