Selling printables – with Ruth Bussey, Ink & Scribbles
Play • 50 min

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Ruth Bussey founded Ink and Scribbles, creating emotional intelligence workbooks, journals and printable resources for children. She knows how influential parenting approaches and the conversations we have with our children about emotions is for nurturing future generations, and aims to support both parent and child through her products.

Listen in to hear Ruth share:

  • An introduction to Ink and Scribbles (1:14)
  • A really detailed description of her products, who they’re for and what they help with (2:33)
  • The inspiration for her first product (6:42)
  • When and how she decided to set up a business to sell her products (11:14)
  • Why she initially just sold printable (not physical) products (14:06)
  • A few of the things she’d do differently if she were to start again (15:18)
  • Starting to sell physical books and why she made them by hand initially (18:25)
  • The surge in sales in 2020, as children’s emotional needs were brought to the forefront (20:30)
  • How she found a trusted printer to make her workbooks (23:26)
  • The split between printable and physical product sales (26:27)
  • Why you need to put in the work to get your products found online (27:14)
  • The juggle between marketing existing products and creating new ones (34:00)
  • The Mama Haven (35:35)
  • How she designs and typsets her products (40:49)
  • What she loves about running her business (43:58)
  • Her number one piece of advice for other product creators (46:09)


Ink and Scribbles website 

Ink and Scribbles on Facebook

Ink and Scribbles on Instagram 

The Mama Haven 


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