How to make wholesale work - with Sasha Gupta, Cheeky Zebra
Play • 47 min

Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life.

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Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards for real life. It was such a fun conversation. Sasha shares why she quit law to start selling cards, how she creates them, despite having very little design experience, and her varied experiences of wholesaling her cards.  I absolutely love how open Sasha is. She also talks a lot about her family and the role that they play in her business.

Listen in to hear Sasha share:

  • An introduction to herself and her business (01:07)
  • Why she quit a job in law (01:38)
  • How she taught herself to create cards despite having very little design experience (03:38)
  • How she prints her cards (5:25)
  • What the key things were which helped Cheeky Zebra to grow to be so successful (9:30)
  • How Pinterest has worked for her (11:18)
  • Her success on social media (14:30)
  • How her family, and grandparents are involved in the business (15:08)
  • How she comes up with ideas for her cards (18:13)
  • Keeping track of a range of a thousand plus products (19:26)
  • Her experiences with wholesale (21:51)
  • The importance of tunnel vision and keeping going when you start out (36:17)
  • Her number one piece of advice for other product creators (38:45)

USEFUL RESOURCES:

Cheeky Zebra Website

Cheeky Zebra Instagram

Cheeky Zebra Pinterest

Cheeky Zebra Facebook

Small Business Collaborative Website

Bring Your Product Ideas To Life Podcast Episode - Wholesale For Small Businesses

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