Sasha Gupta of Cheeky Zebra, designs and sells fun and cheeky greeting cards for real life.
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Today on the podcast I'm talking to Sasha Gupta of Cheeky Zebra. Sasha designs and sells fun and cheeky greeting cards for real life. It was such a fun conversation. Sasha shares why she quit law to start selling cards, how she creates them, despite having very little design experience, and her varied experiences of wholesaling her cards. I absolutely love how open Sasha is. She also talks a lot about her family and the role that they play in her business.
Listen in to hear Sasha share:
- An introduction to herself and her business (01:07)
- Why she quit a job in law (01:38)
- How she taught herself to create cards despite having very little design experience (03:38)
- How she prints her cards (5:25)
- What the key things were which helped Cheeky Zebra to grow to be so successful (9:30)
- How Pinterest has worked for her (11:18)
- Her success on social media (14:30)
- How her family, and grandparents are involved in the business (15:08)
- How she comes up with ideas for her cards (18:13)
- Keeping track of a range of a thousand plus products (19:26)
- Her experiences with wholesale (21:51)
- The importance of tunnel vision and keeping going when you start out (36:17)
- Her number one piece of advice for other product creators (38:45)
USEFUL RESOURCES:
Small Business Collaborative Website
Bring Your Product Ideas To Life Podcast Episode - Wholesale For Small Businesses
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