Bring Your Product Idea to Life
Jan 29, 2021
Using SEO to get your products found – with Maddy Shine
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Maddy Shine helps awesome women grow their businesses by being more visible. Today we talk about how you can use SEO to help your products get found online.
Listen in to hear Maddy share:
- An introduction to her and her business (1:01)
- What SEO is - in really simple terms (1:31)
- How to figure out what people would be searching for, to find what you sell (3:27)
- What keywords are and how you can find out which to use (4:29)
- Tools you can use to help with keyword research (7:30)
- How to avoid overusing keywords and phrases on your website (10:16)
- How often you need to be reviewing your SEO plus how to do it (11:38)
- What gettings lots of website clicks but not many sales indicate (14:49)
- Why it’s important to have your own website - even if you sell on other platforms (16:56)
- Why a blog is a great way to keep your website content fresh and how to make it work for you (20:02)
- How to find out if your website is fully optimised for SEO (27:52)
- What metadata and alt text is and how to use it (29:30)
- Why SEO is about more than just websites (35:15)
- How guest blogging works and what to be aware of (36:36)
- Her number one SEO tip (37:49)
USEFUL RESOURCES:
Download Maddy's free foolproof guide - 7 things about visibility you haven't been told before
Read the blog post for this episode
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