How to develop an original product – with Joe Shortt, Tripclip
Play • 44 min

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Joe Shortt is the creator of Tripclip, a travel retail product that helps people have total relaxation as soon as they settle into their seat. Designed for phone/tablet/e-reader for eye level, hands free viewing of their media, whilst on public transport worldwide (e.g. planes trains, buses and cars) without infringing on any fellow passengers and avoiding neck & back strain.

Joe tells us all about how he came up with the initial idea and the process of getting his product prototyped and finally manufactured. He also covers pre-selling his product and getting stocked with major airlines.

If you have an idea for an original product this is an episode you won’t want to miss!

Listen in to hear Joe share:

  • An introduction to what Tripclip is and how and why he created it (00:45)
  • The product development process (4:20)
  • How long the process took and what it cost (8:34)
  • Getting an order from Ryanair before the product was even ready (12:02)
  • How Covid has impacted his business (13:53)
  • How he’s got stocked in Retailers and Airlines (20:43)
  • Finding a manufacturer for such a unique product (24:47)
  • How and why he took preorders of Tripclip before it was available to buy (29:47)
  • Working with bloggers to get the word out (32:06)
  • The advice he’d give to anyone looking to develop an original product (34:36)
  • What’s next for Tripclip (38:21)
  • His number one piece of advice for other product creators (40:34)


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