Write your first book – with Steph Caswell
Play • 59 min

Do you have a book inside you?

We’ve had a few authors on the podcast so far - now it’s your turn!

Steph Caswell is an author who also helps service providers to write their own non-fiction book, with her simple step-by-step process.  

Listen in to hear Steph share:

  • An introduction to herself and her business (00:55)
  • Why she feels writing a book is a good idea for coaches, consultants and other service businesses (2:18)
  • How soon into your business you can think about writing a book (4:17)
  • How long it takes to write and self publish your first book and her best tips for actually getting it written (6:23)
  • The books she’s written (9:37)
  • The common reasons people don’t finish (or don’t even start) writing their books (14:59)
  • Choosing a topic for your book (19:47)
  • Why most first time writers usually write too many words (26:05)
  • What to do before you sit down and start to write (29:19)
  • How to edit your own writing (33:48)
  • The role of an Editor (35:29)
  • The main differences between traditional publishing and self publishing (38:15)
  • The costs involved in publishing your own book (41:58)
  • How to find editors, illustrators and anyone else you might need (43:26)
  • The final steps before publishing, including how to market your new book (46:16)
  • Whether to create a hardback, ebook or both (50:05)
  • Her number one piece of advice for anyone looking to write their own non fiction book (55:07)


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