Creating your product, step-by-step - with Vicki Weinberg
Play • 50 min

Amazon expert and Bring Your Ideas To Life Podcast host Vicki Weinberg shares the step by step process for creating your first product.


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In many of my podcast episodes I talk with guest experts and product creators about different aspects of the product creation journey. For this episode I thought it would be helpful to put all these pieces together, and give you an overview of the entire process. I share the steps to take, and point you to lots of resources that you can use along the way from other podcast episodes to free checklists that I provide. Everyone’s product creation journey will be a bit different, but I really think there is something in here for everybody.

Listen in to hear me share:

  • Why I wanted to record this episode (00:38)
  • Define what your product is and who it is for (02:25)
  • Validate your product idea (04:15)
  • Carry out some market research i.e. look at other products (08:58)
  • Finalise your product specification (12:11)
  • Do you need a patent or any other protection? (14:43)
  • Work out your pricing (15:14)
  • Think about branding and logos (20:01)
  • Decide where you’d like to source your product (22:13)
  • Research credible suppliers (22:58)
  • Prepare your supplier communication (26:26)
  • Contact suppliers (28:28)
  • Order product samples and review them (31:13)
  • Get shipping quotes if applicable (35:28)
  • Order your product (36:01)
  • Work out how and where you’ll ship and store your product (38:09)
  • Decide where you are going to sell your product (40:45)
  • Open accounts with online marketplaces (42:15)
  • Write your product description (44:03)
  • Arrange product photography (45:00)
  • Ways you can work with me and how I can help you (45:45)


Podcast episodes:

Episode 9 How to carry out your own customer and market research - with Abbey Teunis

Episode 12 How to write a product specification for a physical product - with Vicki Weinberg

Episode 30 Where’s the best place to sell products online? - with Vicki Weinberg 

Episode 32 How to write a product description that sells - with Vicki Weinberg

Episode 34 How to take your own professional product photos - with Georgina Little

Episode 36 Shipping and importing your products - with Simon Arnold, Unity Logistics

Episode 54 Wholesale for small businesses - with Therese Ortenblad

Episode 58 Building a website for your products business - with Marie Brown, Beyond The Kitchen Table

Episode 64 How to sell on Etsy - with Anna Panteli, Anna’s Planners

Episode 72 What’s Your USP? - with Vicki Weinberg   

Episode 80 How to brand your physical products - with Cara Bendon

Episode 83 How to set up an effective e-commerce store - with Anna Heneback

Episode 89 How to make wholesale with - with Sasha Gupta, Cheeky Zebra

Blog posts:

How to take your own professional product photos 

Free downloadable resources:

Download My Free Product Creation Checklist

Download My Free Guide 7 Free Ways To Validate Your Product Idea

Work with me:

Find out more about my Product Creation Courses

Find out more about my Product Creation Power Hour


Join my free Facebook group for product makers and creators

Find me on Instagram

Work with me 

Mentioned in this episode:

Join my Free Facebook group for product creators & makers

Join my Free Facebook group for product creators & makers

Get special offers on Junglescout here:

The best deals on bestselling tools for building and running a successful Amazon business. (Note this is an affiliate link - I recommend it because I use it and love it!)

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