Your host, Gerry Foster, talks with the Founder of Kelsey Formost : Magic Words Copywriting, Kelsey Formost. Kelsey's expertise lies in emotion-driven copywriting. She believes that the key to effective copywriting is to tap into the emotions of the audience. After all, humans make decisions based on emotions. She noticed a gap in the industry, particularly in B2B and large corporations, where copywriting often lacked a human touch and personal storytelling.
Her mission is to infuse personal, emotion-driven storytelling into copy in a way that doesn't come across as a sales tactic. She aims to connect with people who already have a problem that her clients can solve. This approach resonates with me, as I believe in the power of emotional-based branding and storytelling.
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Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.