Your host, Gerry Foster, talks with the Founder of Exitable, Tracy Gunn. Tracy is a business coach rather than an exit strategist. She believes that every small business owner is a superhero, capable of building something from nothing. Her company, Exitable, aims to educate and assist these superheroes in maximizing the value of their businesses before selling.
One of the key points Tracy emphasized was the importance of understanding the value of a business and how to increase it. While branding is valuable, it needs to be backed up by profit. Potential buyers are looking for businesses that can generate income without requiring their constant involvement. Tracy suggests implementing systems, technology, and delegation to create a more valuable and efficient business.
When asked, Tracy explained that she provides consulting services to help business owners implement strategies to increase their business value, she explained that they work directly with owners, especially those who are ready to retire or sell. They help owners identify their goals and needs, estimate the current value of their business, and develop a plan to reach their desired selling price. They also provide support and guidance throughout the implementation process.
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Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.