Billy Sinkford and the MADE Bike Show
Play • 35 min

In this episode, host Jonathan Maus talks with Billy Sinkford, a bicycle industry insider and VP of PR and marketing firm, Echos Communications. Billy lives in Portland and is the man behind MADE, a major bike show coming to Zidell Yards in the South Waterfront August 24th-27th that will feature over 200 custom bike builders and other companies in what he calls the largest handmade bike show North America has ever seen.

I've known Billy for years, but have never been able to sit down and have a chat with him, so I was really excited he was able to swing by The Shed for this interview. We talk about his interesting past, how he got into the bike industry, the work he does with Echos, why he's such a big fan of handmade bikes, and more.

Oh, and he was also nice enough to share the strange — and I'll just say, very personal, story — of how he got his nickname, "Souphorse" - the name many people know him by and the name that's tattooed across his neck.


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