On today’s episode we bring back a very special guest/sperm donor to Liat. You may remember this man from episode 4 “Financially FreeAF”. The one and only Ivan Sacks #liatsdad. Ivan has 40 years experience as a financial advisor so he knows his Sh*t when it comes to investing. We talk about the behaviors of the stock market and the behaviors of the actual investors. We tie in a ton of behavioral principles and talk about the similarities between a behavior analyst and a financial advisor. By the end of this episode you will probably have already downloaded e*trade and might actually understand how to invest. Tune the F in or miss the F out.