In this conversation, we chat with Darren Linton, CEO of Yellow (https://yellow.co.nz/). Darren has an extensive career in marketing and held many senior leadership roles abroad and in New Zealand. With Yellow's focus on helping SME's promote their business, he is a great person to chat to about how business owners should think about marketing at this time.

Within the conversation we discuss

• Your customers and how their world may have changed
  
• How your product and service may need to change and how this flows into your business model
  
• Channels to market and how you promote your business
  
• Dealing with your staff during this uncertain time
  

Hosted on Acast. See acast.com/privacy for more information.