Feature Episode - Darren Linton CEO Yellow - What are you doing to market your business at the moment?
Play • 25 min

In this conversation, we chat with Darren Linton, CEO of Yellow (https://yellow.co.nz/). Darren has an extensive career in marketing and held many senior leadership roles abroad and in New Zealand. With Yellow's focus on helping SME's promote their business, he is a great person to chat to about how business owners should think about marketing at this time.

Within the conversation we discuss

  • Your customers and how their world may have changed
  • How your product and service may need to change and how this flows into your business model
  • Channels to market and how you promote your business
  • Dealing with your staff during this uncertain time

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