Deep Dive into Agile Marketing
Sep 30, 2020
Episode Eight: The Basics of Agile Marketing with Nina Rachetta
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Nina Rachetta returns to the podcast to discuss the basics of agile marketing.
More episodes from Deep Dive into Agile Marketing
Mar 29, 2023
Episode Seventeen: An Interview with Anthony Coppedge of IBM
In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey though his career with agile marketing.
Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.
Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.
About Your Host: John Cass
John is a Senior Analyst and Co-Founder of AIContentGen Inc. He has more than 30 years of marketing and digital marketing experience. Working at SDL, 48hourprint.com, Forrester, Portent Interactive, and ideaLaunch. A pioneer in the corporate blogging industry. John is the author of Strategies and Tools for Corporate Blogging, published in 2007. Past President of the Boston Chapter of the American Marketing Association. Chair of #SprintZero, and part of the leadership team for #SprintTwo. The effort to update the marketing community’s agile marketing manifesto.
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Feb 18, 2023
Episode Sixteen: An Interview with Mark Hanoteau
In this episode, we talk with Mark Hanoteau, Group Manager - Financial Services Evalueserve, based in Chile. Mark talks about his work in using agile marketing with his team and clients around the world. As well as diving into depth on what several of the values from the agile marketing manifesto mean to him.
Mark Hanoteau is a principal consultant for Marketing Analytics and Agile Coach for Evalueserve. He has specialized in Marketing Science since 2011 where a focus of his key work has been experimental design and campaign measurement, providing these services for Financial Services and Retail institutions.
About Your Host: John Cass
John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.
Follow John on LinkedIn
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Aug 28, 2022
Episode Fifteen: An interview with Stacey Ackerman and Micheal Seaton
Stacy and Micheal have led an industry-driven effort to develop the Agile Marketing Navigator. Bringing the marketing community together to create a flexible, adaptable, and customizable framework for marketers, by marketers. The hope is that the framework can be used to navigate agile marketing implementations.
Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She’s a regular contributor on agile marketing for MarTech and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, Agile Mentors, where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised Agile Marketing Manifesto in 2021. Most recently, she co-founded Agile Marketing Navigator, a flexible framework for implementing agile marketing.
Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success.
Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT.
He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University.
About Your Host: John Cass
John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.
Follow John on LinkedIn
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