Feb 15, 2023
Making sense of Enterprise marketing
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice.
As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.
* Influencing the minds of future buyers
* Balancing competing priorities of brand and demand
* How B2B marketers can harness emotional messaging
* The power of distinctive assets