Richard Parsons on Why B2B Marketing Needs Don Draper Part.1
Play • 19 min

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series. 

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

  1. What being 'a bit more Don Draper' means to him
  2. Richard's purpose behind launching this podcast
  3. Why he co-founded True
  4. Richard's take on ABM and how it should be done properly
  5. What makes great work stand out

We hope you enjoy our fascinating conversation with Richard.

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