Rethinking B2B media and advertising with Reach PLC
Play • 27 min

Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people.

Nick has launched new publications and apps across the UK and managed teams with large budgets across online and offline channels. Now, most of his time goes towards developing B2B lead generation.

We discuss:

  1. The state of UK media and advertising
  2. How Reach PLC support programmatic ad buying
  3. The digital transformation of Reach PLC
  4. How traditional local media publishers can remain relevant

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