We discover Just Eat’s taste for creativity in B2B
Play • 30 min

Shane Mansfield is the Marketing Director at Just Eat for Business

He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account.

We talk about:

  1. Which parts of “Just Eat” are carried across to a B2B audience
  2. What media is best for sales activation and brand building
  3. How to balance brand-building with driving demand
  4. The process of rebranding and selling to senior stakeholders

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