Transforming brand perception with ŠKODA UK
Play • 25 min

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.

Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.

We discuss:

  1. How Skoda used marketing to refresh brand perception
  2. Utilising the power of creativity to engage a greater audience
  3. How Skoda is utilising emotional marketing today
  4. Why there is a lack of creativity within the automotive industry

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