The importance of a unified brand when your offering is complex
Play • 26 min

Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.

Before leading this operation, Justin held roles at Accenture, JP Morgan Chase and Citi. 

We discuss:

  1. How to get great B2B stories
  2. Bringing Broadridge’s brand message to life
  3. Communicating the depth of brand offerings

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