Mastering the art of brand building
Play • 22 min

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing. 

Prior to this role, he was “Funny Manager” at Comedy Central.

We discuss:

  1. What being a comedian taught him about brand building and creativity 
  2. The dilemma of creating a “branded house” or a “house of brands”
  3. Overcoming the challenge of partner acquisition 
  4. The right channels to get brand messaging to the right people

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